Spent the day struggling with something that sounds simple but rarely is: the price structure. The brief I set myself was to keep it low, but genuinely sustainable — not a headline number that falls apart once support and infrastructure costs are factored in.
One decision made this easier than it could have been. ChangingRoom Agency won’t be listed in the Apple App Store or Google Play. No app store means no 15–30% cut going to a platform on every transaction — and that saving gets passed straight to the customer instead of absorbed as margin. For an app this versatile and fully customisable, that trade-off makes sense: agencies get the tool without the store tax, and I get a cleaner, faster path to ship updates without review queues.
October 1st is nailed to the wall. Now sitting right next to it is the pricing:
| Shoots | Price | Per Shoot |
|---|---|---|
| 100 Shoots | £15 | 15p each |
| 500 Shoots | £70 | 14p each |
| 1,000 Shoots | £130 | 13p each |
| 2,500 Shoots | £300 | 12p each |
Two things stay true across every tier: credits never expire, and there’s no subscription. Buy what you need, use it whenever you need it, and the per-shoot price drops as you scale up — exactly how a tool built for real agency workloads should be priced.
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